Worldwide consumers are slowly taking back control of the decision-making process and are eating away at the power that retailers, business owners and hospitals once had. Technology has become an accelerant in this shift by providing information that patients can access at a moment’s notice. This has led to a more informed consumer base who has embraced a “shop around before you buy” mentality. Hospitals can no longer simply open their doors, but they must have a complete understanding of their cliental and immerse themselves in every part of patient care from start to finish. If a patient’s needs are not met, he or she may not return again for care or possibly worse… the facility’s climate might consist of stress and discomfort, further damaging or stalling the well-being of the patient.